Many of the hundreds of thousands of new boaters who have taken to the water since the pandemic are not only new to boat ownership but have not had any prior boating experience at all. How has this changed the dynamic of boating, particularly when it comes to safety? What can boat builders, dealers, trade association professionals and even experienced citizen boaters do to make boating safer for everyone? Join Boating Industry Insider host David Gee, as he welcomes Jim Emmons, Executive Director of the Water Sports Foundation, Bill Yeargin, President and CEO of Correct Craft, and Jeff Husby, CEO of the Watersports Central group of dealers, as they discuss such topics as the engine cutoff switch, alcohol use and the importance of personal flotation devices. They also talk about how to model and share safe boating practices in every outing, and how to make safety a topic in demos, deliveries, and marketing and messaging. Boating is an inherently safe activity, and getting safer all the time according to U.S. Coast Guard data, so let's all do our part to make sure the world knows that!