Reaching the unreachables

For the past three years, overall boating deaths have declined in this country. That’s the good news. There is some bad news though. Deaths among paddlesports participants are actually on the rise. In this edition of Boating Industry Insider, content director David Gee is joined by Jim Emmons, Non-profit Outreach Grants Director at the Water Sports Foundation. They discuss the reasons behind the disturbing trend line and his organization’s efforts to reverse it.