Boating Industry Insider Podcast

Are you a sales detective, or still stuck peddling products while spewing out features and specs? Today the highest performing salespeople aren't solution selling. They're actively engaged in problem finding, taking prospects through a discovery process. In this Boating Industry Insider episode, host David Gee talks with technologist, inventor and serial sales platform start-up leader Lief Larson about the state of the sales landscape; new tools, new technologies, new methodologies and whether sales people have kept pace. Find out how - and why - the top 20% of sales professionals are outperforming the bottom 50% combined.

Boat sales. Everyone's favorite subject, right?! Jack Ellis, founder of Florida-based marketing and data-services company Info-Link doesn't sell boats for a living. But he does track boat sales for a living. And in this Boating Industry Insider podcast episode from the recent Miami International Boat Show host David Gee will ask Jack about the last couple of years in the recreational boating industry, what 2023 might have in store, and what might happen with all of those new boat owners that came into boating during the pandemic. Also find out why Jack calls this a "market of multiple segments."

How has the shared access model of boat clubs impacted overall recreational boating participation and boat ownership? Why are the demographics of boat club members different than that of the general boating owning population? What has fueled the growth of Freedom Boat Club? Join Boating Industry Insider host David Gee as he interviews Freedom Boat Club President Cecil Cohn from the Miami International Boat Show. They'll discuss how Freedom went from 170 locations to over 370, and how they're working to get more people on the water.

Everything you wanted to know about marinas, and didn't even know to ask. Boating Industry Insider host David Gee is joined by Dan Cowens, the architect of Oasis Marinas’ vision to provide high-quality marina management services around the world. Dan pulled from his 25+ years in hospitality management to build the customer-centric philosophy at Oasis. Under Cowens' direction, Oasis Marinas grew from one property in Baltimore to 60+ marinas across the country. Dan is also the cofounder of marina technology brand, Snag-A-Slip, which now supports over 750 marinas worldwide, and maintains a database of 1 million+ users. In this episode they will discuss the history of the marina industry, the current state of the marina business, the role marinas play in the overall recreational boating industry and what the marina business needs to thrive into the future.

The new year is bringing new changes for boat shows, as Discover Boating uses the 2023 boat show season to continue their multi-channel, industry lifestyle branding efforts. The goal? Connecting more directly with a much broader group of potential boaters. Boating Industry Insider host David Gee is joined by Ellen Bradley, Chief Brand Officer and SVP of Marketing and Communications for NMMA, as well as by Jennifer Thompson, SVP, Boat & Sportshows for NMMA. They discuss how and where boat shows fit into the overall recreational boating industry marketing landscape, how boat shows can create transformational experiences, and detail the ways the new Dealer Finder, the new Boat Finder and existing Brand Finder, will work together and be amplified through the 11 Discover Boating boat and sport shows.