Boating Industry Insider Podcast

The value of a strong corporate culture

The great reshuffling. Reexamining our relationship to work. Employees quitting who don't feel valued. In his Building Corporate Soul: Powering Culture & Success with the Soul System Ralf Specht - an innovative corporate brand strategist known for his work with global companies such as Jaguar Land Rover, Coca Cola, General Motors, and Nestle - provides an approach to align value-creating employee behaviors with corporate strategy. In this podcast, Ralf joins David Gee to discuss:
• Key evidence that proves great culture drives success – and practical strategies to make it part of your organization
• The Soul System: The framework for building and maintaining a strong culture – one that leaders can immediately put into place
• Specific examples of how successful organizations build and grow a Corporate Soul – including AirBnB, LinkedIn and others

Why you really can’t find talent

In this edition of Boating Industry Insider, content director and editor-in-chief David Gee introduces us to Roberta Matuson, President of Matuson Consulting. Her clients include General Motors, Microsoft, as well as many smaller privately-held businesses. She’s the author of six books, including her most recent, "Can We Talk: Seven Principles for Managing Difficult Conversations at Work". In this interview, she states that the ‘Great Refusal to Work’ is not what many think it is. “Organizations and leaders struggling to attract talent have been using the additional unemployment benefits provided during COVID-19 as a crutch,” says Matuson. “Of course, it’s easier to blame someone else (in this case, the government) for your problems than to look inward to see if the problem might be you. She has some advice on how to stop valued employees from quitting, why your applicant tracking system might be a problem as well as some new places to dig for talent.

Diversity alone isn’t enough

It seems like everyone is hiring these days, and diversity is one of the top recruitment goals in 2021. But according to Martin G. Moore—a leadership performance expert, author and co-founder of Your CEO Mentor—diversity doesn’t help your company if you can’t leverage the value. “Having a diverse team is important, but if you want to actually make use of that diversity, you must truly engage and include each individual,” says Moore. “It’s not just about giving people a seat at the table. You also have to make it safe for them to express their views.” In this Boating Industry Insider episode, Content Director and editor-in-chief David Gee talks with Moore about how leadership qualities have changed since COVID, or if they have, how to truly empower people and leverage diversity, and why inclusion, consultation, and collaboration should never come at the expense of accountability.

How to create a more engaged and loyal workforce

Americans aren’t just unhappy at work; they’re quitting their jobs at record levels. So, how can you battle employee turnover and create a more engaged and loyal workforce? In this episode we interview Heather Younger - the founder of employee engagement and leadership development firm Employee Fanatix - and hear about her new book called The Art of Caring Leadership. She argues that if you are looking for increased productivity, customer satisfaction, employee engagement, and employee loyalty, you need to care for your employees first. As we hear, she says that means not only being concerned with what employees can do for you, but also caring about who they are and what they can become. "There has never been a more important time to lead with purpose, skill, adaptability, and resilience,” says Younger. “Even with budget restraints and a world that feels chaotic and challenging, your leadership team must have all the tools they need to stand out as an organization where employees can’t wait to help grow - and don't want to leave.”

National Safe Boating Week (and month) with Jim Emmons

It's National Safe Boating Week (and month), just before the start of peak boating season, but actually it's appropriate to talk about safe boating any time. Joining Boating Industry content director David Gee in this episode is Jim Emmons, Executive Director, Water Sports Foundation. Jim is also the former WSIA President and U.S. Coast Guard National Boating Safety Advisory Council Chairman. He will discuss the latest boating safety statistics, the impact on boating safety with a rise in the number of first-time boaters, and the part the entire boating industry can play when it comes to boating safety education. As he says, safe boating experiences are a critical component of positive boating experiences.